Md Nurul Alam is a PhD Candidate in Marketing at Louisiana State University’s E. J.
Ourso College of Business, with expected degree completion in Spring 2027. His research
lies at the intersection of consumer behavior and marketing strategy, examining how
firm actions and marketplace signals shape consumer and stakeholder responses, particularly
under disagreement, external pressure, and marketplace disruption. His work uses experiments
and surveys, supplemented by archival data, causal inference approaches, and computational
text analysis. He has taught Consumer Behavior and Analysis, Marketing Research, and
Business Statistics II and has supported graduate Marketing Management courses in
the LSU Flores MBA Program. Before beginning his doctoral studies, he worked as an
auditor and consultant at Coats Bangladesh, a subsidiary of Coats plc in the United
Kingdom.
Doctoral Fellow, Academy of Marketing Science Doctoral Consortium, 2026
Daryl O. McKee Doctoral Study in Marketing Scholarship, 2024–2025
Research Travel Grants, E. J. Ourso College of Business, 2022–2026
Knight and Day Research Grants, E. J. Ourso College of Business, 2022–2024
Doctoral Fellow, Society for Marketing Advances Doctoral Consortium, 2022
Beta Gamma Sigma, 2021
Sykes College of Business Academic Award, 2021
Ad hoc Reviewer, British Food Journal, 2023–present
Reviewer, American Marketing Association Summer Academic Conference, 2026
Reviewer, American Marketing Association Winter Academic Conference, 2022, 2023, and
2025
Reviewer, Academy of Marketing Science Annual Conference, 2022
Organizing Committee Member, Southeast Marketing Symposium, 2023
Doctoral Liaison, AMA DocSIG, Marketing Strategy SIG, and Marketing Communications
SIG, 2022–present
Member, American Marketing Association, Academy of Marketing Science, and Society
for Marketing Advances
Southeast Marketing Symposium, University of Arkansas (2026). “Nuanced Advocacy: How Integrative Complexity Shapes Credibility and Behavioral
Intentions in Corporate Sociopolitical Activism.”
Southeast Marketing Symposium, Louisiana State University (2024). “The Dynamic Effects of Brand Coolness and Power Distance Belief on Consumer
Responses to Product Failures.”
American Marketing Association Virtual Conference (2026). “When Firms Take Sides: Mechanisms and Moderators of Consumer Responses to
Corporate Sociopolitical Activism.” Presenting author.
American Marketing Association Conference, Phoenix, Arizona (2025). “The Buffering Effect of Brand Coolness: Power Distance Belief as a Moderator
in Consumers’ Responses to Product Failure.” Presenting author.
American Marketing Association Conference, Tampa, Florida (2024). “The Dynamic Effects of Brand Coolness and Power Distance Belief on Consumer
Responses to Product Failures.” Presenting author.
American Marketing Association Conference, Boston, Massachusetts (2024). “A Comprehensive Review of the Use of Theory in Sales Research.”
Academy of Marketing Science Conference, New Orleans, Louisiana (2023). “The Impact of Brand Coolness and Virtual Presence on Consumers’ Responses
to Product Failure.” Presenting author.
