Yizhou (Tyreal) Qian
Assistant Professor
Bachelor's Degree(s): BA, English Literature, Xiamen University of Technology 2011
Master's Degree: MEd, Sport Event Management, Shanghai University of Sport 2015
PhD: PhD, Sport Management, University of Georgia 2019
Email: yqian@lsu.edu
Office: 2131 Huey P. Long Field House
Biography
Dr. Yizhou Qian (pronounced YEE-joh CHI-en; go by Dr. Q) is an Assistant Professor
of Sport Management in the School of Kinesiology at Louisiana State University. His
research addresses problems at the intersection of service marketing and digital communication
with a focus on the esports and sports industries. He also leverages artificial intelligence
techniques, including machine learning and natural language processing, to analyze
consumer sentiment and engagement across both physical and digital platforms.
So far, Dr. Qian’s research has been published in academic journals including Journal
of Business Research, Telematics and Informatics, Sport Management Review, European
Sport Management Quarterly, Communication and Sport, International Journal of Sports
Marketing and Sponsorship, International Journal of Sport Communication.
Dr. Qian also serves on the editorial board for the International Journal of Sports
Marketing and Sponsorship, Communication & Sport, and Journal of Electronic Gaming
and Esports.
Select Publications
Qian, T.Y., Li, W., Gong, H., Seifried, C., & Xu, C. (accepted). Experience is all you need:
A large language model application of fine-tuned GPT-3.5 and RoBERTa for aspect-based
sentiment analysis of college football stadium reviews. Sport Management Review.
Xu, C., Qian, T. Y., Yang, L., & Liu, D. (accepted). Tweets, triumphs, and tensions: A machine learning
approach to decoding multi-tier thematic framing of the 2022 Beijing Winter Olympics
on social media. Communication & Sport.
Qian, T. Y., Matz, R., Luo, L., & Xu, C. (2022). Gamification for value creation and viewer engagement
in gamified livestreaming services: The moderating role of gender in esports. Journal
of Business Research, 145, 482-494.
Qian, T. Y. (2022). Watching sports on Twitch? A study of factors influencing continuance intentions
to watch Thursday Night Football co-streaming. Sport Management Review, 25(1), 59-80.
Select Grants
2020 SMA Research Grant. Proposal request in the amount of $1,000, $1,000 Funded (November
2020).
SEC Faculty Travel Grant. Proposal request in the amount of $2,000, $2,000 Funded
(June 2020).
Open Access Author Fund. Proposal request in the amount of $1,500, $1,500 Funded (April
2020).